R-Co Branding | Brand Identity | Melbourne, Australia

The Royal Children’s Hospital

In 2005, the Victorian State Government announced that it would build one of the world’s most advanced Children’s hospitals in the parkland to the west of the existing Royal Children’s Hospital.

Melbourne 2006 Commonwealth Games

The Creative Idea ‘Unifying Spirit’ became the foundation strategy. The brandmark comprising of two figures symbolising sport, a kit of parts and a comprehensive identity program was then developed.

Melbourne Convention and Exhibition Centre

As a meeting place for conventions and exhibitions, the graphic ‘M’ symbolised both function and form, creating a striking and timeless reference point. The brand strategy has been extended to signage, web collateral, corporate information, advertising and promotion

Melbourne Convention and Exhibition Center

FoodWorks

This project posed the challenge of establishing an integrated brand strategy that could facilitate a merger between FoodWorks and Australia United Retailers to create the independent supermarket group “FoodWorks”.

Yarra Trams

To create a brand identity that captures the essence of Melbourne’s spirit, enhance the customer experience and reflect KDR’s key values. Increase visibility and safety using a graphic language that reflects Melbourne’s natural environment and adds vitality to our moving Melbourne icon.

Riverside Richmond

The exclusive development by Salta Properties on the Yarra River in Richmond required a brand communication program that would appeal to residents seeking to downsize or relocate within the local neighbourhood.

Cricket Victoria

Create a new Cricket Victoria brand that communicates a clear statement about the organisation’s proud heritage as well as their future ambitions. Evolve the brand to align with the Cricket Australia masterbrand format without loosing individuality and the distinctive personality of Victorian Cricket.