Spicers Paper School that was informative, but also produced by Spicers Paper as an industry knowledge aid.
The target audience of people who specify paper – such as Production Managers and Designers – required an identity and communication plan that is formed but also motivated enquiries.
The identity was created based upon the ‘A’ paper format. This was then developed into a grid that offered endless graphic options with a singular and memorable brand idea. An information program comprising of a poster and booklets were housed within a display box for long-term use.
The Creative Idea
The new identity and communication program helped a “sell out” of the lecture series and positioned Spicers Paper School as a thought leader in the print industry.