THE CHALLENGE IS NOT ENTERING ASIA. THE CHALLENGE IS BEING UNDERSTOOD THERE.

进入亚洲，从来不是最大的挑战。挑战在于，能否真正被亚洲理解。

We help organisations align business ambition with cultural meaning across Asia. Transforming brand into business value through strategy, creativity and human understanding.

我们帮助企业将商业愿景与文化共鸣相连接。以战略、创意与人文洞察，将品牌转化为持续增长的商业价值。

Colorful balloons, including a yellow chick and a pink balloon with partially visible white and blue lettering, outside on a sunny day with a blue sky and a street in the background.

HI ISLAND
YAN JUN DESIGN/R-CO
2025

A large colorful sign on the beach reads 'H!land'. The sky above is clear with a visible moon.

HI ISLAND
YAN JUN DESIGN/R-CO
2025

Large sign displaying the Beijing 2008 Olympic Games logo with the Olympic rings, alongside a Chinese flag on a pole and a crowd of people with umbrellas in a park area.

BEIJING 2008 OLYMPIC MASCOT
2005

Official Beijing 2008 Summer Olympics logo with stylized red figure, the Olympic rings below, and handwritten text reading 'Beijing 2008' in black.

BEIJING 2008 OLYMPIC MASCOT
2005

“CAN ONE STORY CONNECT TWO WORLDS?”

一个故事，能否连接两个世界？

Nighttime scene at a rooftop bar with a large illuminated star-shaped canopy. People are gathered around the bar, and there are seating areas with chairs and tables. The sky is dark with some clouds and a visible star or planet, and trees are seen in the background.
Bold pink text reading 'Re-CO' with a pink outline of a vertical rectangle to the right that contains the words 'RE' and 'VE'.

HEINEKEN VIETNAM FLAGSHIP EXPERIENCE
2025

QR code with a star icon at the center.
3D rendering of a multi-story entertainment complex with detailed interior layouts, outdoor areas, and various themed sections, featuring trees and people outside.

HEINEKEN VIETNAM FLAGSHIP EXPERIENCE
2025

A pin badge featuring the flags of China, the United Kingdom, and Australia, placed on a dark fabric surface.

AUSTRALIA CHINA BUSINESS COUNCIL
2005

“ARE YOU ENTERING A MARKET OR A CULTURE?”

您面对的是市场，还是文化？

LEIGH & ORANGE
2022

A large vertical sign with the word "CROWN" at the bottom, featuring a stylized crown design made of metal tubes on a gradient background of red and blue rays.

CROWN RESORTS
1994

Neon-colored digital illustration of three Buddha statues in a meditative pose, with overlapping outlines in blue, pink, and yellow against a black background.

CHINTA RIA
2020

A dining table set with yellow and white bowls, cups, and a black teapot, with colorful chairs around it, against a red wall decorated with black circular artwork featuring white abstract designs. A hanging light illuminates the scene.

CHINTA RIA
2020

“ARE YOU EXPORTING PRODUCTS OR BUILDING RELATIONSHIPS?”

您是在输出产品，还是在经营关系？

A green card with an orange dinosaur footprint is resting on a rusty brick surface, with shadows cast across the scene.

YARNING CIRCLE
2026

A colorful sports jersey with the words 'NOMAD' and abstract designs in black, blue, purple, and yellow on a red background.

MOJO
2021

Night view of a two-story restaurant or cafe called 'Mojó' with neon signage. The upper floor has people dining and socializing, with warm interior lighting. The lower floor features large windows, colorful neon lights, and a sign in Spanish saying 'AHORA ABIERTO'. There is a sidewalk with a metal fence, and a few pedestrians are seen in front of the building.

MOJO
2021

“HOW DO YOU BUILD TRUST ACROSS BORDERS?”

如何跨越边界建立信任？

Colorful neon numbers 2022 with the word 'HAVE' in the background on a black backdrop.

HANGZHOU 2022 POSTER
2022

A colorful abstract digital art piece featuring a vibrant pink and blue background with an intricate fingerprint design overlayed alongside white stylized Japanese or Chinese characters.

CHINESE NEW YEAR POSTER
2021

Bright pink poster featuring a colorful, abstract geometric design with flowing lines and grid patterns in neon green, pink, and yellow. Contains text in Chinese and English, including phrases like 'Let the idea find you' and names of cities such as Melbourne, Shanghai, and Hong Kong, with a URL 'f-co.coin.au'.

R-CO IDEA POSTER
2018

A purple notebook with a white spiral pattern on the cover, placed on a yellow background with a small white pencil icon at the bottom right corner.

MACAU DESIGN ASSOCIATION POSTER
2018

“IS YOUR BRAND UNDERSTOOD OR MERELY TRANSLATED?”

您的品牌被真正理解，还是仅仅被翻译？

Multiple copies of an orange book titled 'Design Studio' by Richard Henderson and Yan Jun Design, arranged in an overlapping pattern on a dark surface.

RICHARD HENDERSON X YAN JUN DESIGN
2025

A collage of colorful flyers and tickets advertising Hawker Bar at Adelaide Airport, with details about domestic departures, operating hours from 8:00 AM to 8:30 PM, and the website hawkerbar.com.au, featuring images of people and vibrant graphic designs.

HAWKER BAR
2022

A food court area inside a shopping mall with a restaurant called 'Hawker Bar' in the background. The restaurant has a modern design with colorful decor, including hanging green and red lamps, and a curved seating area with blue chairs.

HAWKER BAR
2022

“IS YOUR BRAND READY FOR ASIA’S NEXT DECADE?”

您的品牌，准备好迎接亚洲下一个十年了吗？

A promotional display and a modern residential building with multiple balconies surrounded by trees, people walking with a dog, and a pond reflecting the sky.

PALM RESIDENCES
2025

Outdoor view of Palm Residences apartment complex with landscaped gardens, palm trees, and building balconies at sunset.
The words 'R-Co' in pink, with 'R-' at the top left, 'CO' at the bottom left, and 'Live' on the right inside a pink outlined vertical oval.

PALM RESIDENCES
2025

A QR code with a central logo of a black, symmetrical, fan-like design.
Image of a colorful beach scene with the word 'Мамаха' in pink, cursive text across the sky portion of the image.

MAMAKA
2018

A modern multi-story building with glass windows, outdoor seating areas with 'Mamaka" brand at the front. The building features colorful pendant lights and a mural of a turtle on the blue wall. Potted plants are visible in the foreground.

MAMAKA
2018

“TECHNOLOGY CAN CREATE OPTIONS. CREATIVITY CREATES ADVANTAGE.”

科技带来更多可能，创意创造真正的竞争优势。

Close-up of black and yellow packaging with abstract gold foil design, possibly candy or snack wrappers, on a dark surface.

KOKO
1994

Interior of a modern building with a black wall featuring large white block letters spelling 'KOKO'. Yellow lighting accents and wooden ceiling panels. An air conditioning vent and some furniture are visible.

KOKO
1994

A kitten lying inside a box with a 'This Side Up' label, surrounded by other boxes or packages.

FROM STRATEGIC POSITIONING THROUGH TO COMPLETE BRAND EXPRESSION ACROSS EVERY TOUCHPOINT.

从战略定位到品牌表达，贯穿每一个品牌触点。

SEE ALL PROJECTS

查看全部项目

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R-CO x YAN JUN DESIGN x

A cat outdoors sitting on the ground in front of green foliage and a brick wall with ivy and a sign reading 'Richard Henderson, Yan Jun Design, Master Studio'.

R-CO AND YAN JUN DESIGN OFFICE IN SHIJIANZHUANG.